The Problem

The website only had a few referring domains/backlinks and needed a higher domain authority.

The service and location pages were not optimized for SEO.



Their Google My Business Profiles needed to be appropriately optimized.

Their website needed to be set up to convert mobile traffic as they had no call to action.

They did not have relevant content that their customers were searching for.

This was our game plan…

• Generates top-of-the-funnel traffic to the website

• Establishes the brand as an authority in the industry

• Improves customer loyalty and trust by giving them the tools to
  troubleshoot themselves

• Lead visitors to the next step of the sales funnel

• We created a landing page for each service to adequately explain the
  difference between each one.
• We optimized all of the service pages for conversion and Google rankings.

Link Building

We will create a custom landing page on your website to help convert the traffic. The content and images we create will be added to the landing page to ensure your SEO is optimized correctly.

Location Landing Pages

The client offers a few different services all across Colorado. That's why we created location landing pages for each specific area. We optimized each landing page for customer conversion, user experience, and keyword ranking. We used location-specific keywords such as "emergency plumber Denver" to reach residents better.

Our strategy heavily relied on content creation and backlinks.

In January 2018, their website relied on paid traffic and had only 20 Top 10 results on Google. We got this to over 200 keywords in one year. They also had 450 keywords in the striking distance position --- top 11-20 results.

Technical Site Audit

The first thing we did was to check the health of the website and make sure it checks all these boxes:

• Mobile responsiveness

• Page speed

• Findable and Crawlable Content

• Indexing issues

• Canonical tags & Duplicate Content issues